About us
An independent Cloudflare security & performance consultancy
What we believe
The principles behind every engagement
These are not slogans — they shape how we scope, configure and price every piece of work.
Independent & vendor-neutral
We are not a Cloudflare reseller and we earn nothing by upselling plans. Our advice serves your business, not a vendor quota — so we will tell you when a cheaper plan, or no change at all, is the right call.
Honest about risk
Security is a shared responsibility. We never promise 100% protection or guaranteed uptime; we explain what Cloudflare genuinely reduces, and where you still need secure development, backups and anti-fraud.
Safety-first changes
We roll out in stages — log, then challenge, then block — and watch real traffic at each step, so protection improves without breaking checkout, APIs or SEO. Changes are reversible by design.
Business-first protection
We protect the paths that make you money first: checkout, login, accounts and APIs. Security that costs you sales is not security we ship.
Transparent pricing
Indicative, published starting prices and a clear scope before any work begins. No hidden hourly meters and no surprise invoices.
Narrow and expert
We do one thing: Cloudflare security and performance. That focus is why we can move quickly and avoid the misconfigurations that catch generalist IT teams.
How we work
Our methodology: audit, plan, stage, monitor
A repeatable, low-risk process — never a risky big bang on a live business.
- 1
1. Audit & discovery
We review your DNS, SSL/TLS, WAF, cache, bot settings, rate limiting and origin exposure, and map them to your real business flows — checkout, login, APIs and admin.
- 2
2. Plan & prioritise
You get a clear, prioritised action plan: what to fix first, what reduces the most risk, what improves performance, and what is safe to defer.
- 3
3. Staged implementation
We deploy changes in stages — log, then challenge, then block — and watch analytics so legitimate customers and SEO crawlers are never caught in the net.
- 4
4. Monitor & manage
With a managed care plan we monitor events, tune rules as traffic changes, respond to incidents and keep your configuration healthy over time.
Log → challenge → block
New rules start in log mode against real traffic, then escalate only once we’ve confirmed legitimate users and search engines aren’t affected.
SEO-safe by default
Verified search crawlers stay allowed; we never trade your organic traffic for a quick block.
Watch the analytics
We monitor events and conversions while changes settle, so a false positive is caught in hours, not weeks.
Our focus
One specialism, done properly
We deliberately do not do generic web development. We do Cloudflare security and performance.
WAF & rules
Managed and custom rules tuned to checkout, login, admin and APIs.
Bot & scraping defence
Reduce scraping, credential stuffing, fake accounts and form spam, SEO-safely.
DDoS readiness
Layer 7 readiness, Under Attack playbooks and origin protection.
Zero Trust access
Identity-based access for admin panels, staging and contractors.
Performance & cache
Cache, TLS, DNS and routing tuned for speed and Core Web Vitals.
AI crawler control
Visibility and policy for AI crawlers vs. real search traffic.
Honesty
What we are — and what we’re not
What we are
- An independent Cloudflare security & performance consultancy
- Vendor-neutral advisers who recommend what fits your business
- Practical configurers who protect revenue paths first
- Honest about shared responsibility and Cloudflare’s limits
- Available for audits, projects, managed care, residency & training
What we’re not
- An official Cloudflare partner or reseller (we’re independent)
- A replacement for secure development, patching, backups or anti-fraud
- A penetration-testing or full incident-response firm for large enterprises
- A source of 100% / guaranteed-uptime promises (no one honest is)
Who we help
Who we work with
- E-commerce on Shopify, WooCommerce, Magento, PrestaShop, Shopware & BigCommerce
- SaaS products, APIs and online marketplaces
- Publishers, content and high-traffic websites
- Banks, fintech and financial-services firms (DDoS & compliance-aligned controls)
- E-commerce agencies and software houses (white-label)
Company details
- Registered name
- Passion Connection LTD
- Company number
- 8252252
- Registered in
- England & Wales
- Registered office
- 44 Broadway, London E15 1XH, United Kingdom
SecureMigrate is an independent consultancy and is not affiliated with, endorsed by, or an official partner of Cloudflare, Inc. “Cloudflare” is a trademark of its respective owner.
Work with us
Ways to engage
Let’s make your Cloudflare setup genuinely solid
Start with an independent audit, or tell us what’s breaking. You’ll get clear, vendor-neutral recommendations you can act on.